MBTI® Users Conference—Communication Breakthroughs: The Genesis for Better Understanding of Others

Posted 10 November 2016 by
Global Marketing

The next session of the day was led by Daniel Granchanin. Daniel is a cloud platform sales engineer at Google. He was also in one of the MBTI® Certification Programs I facilitated last year. It was great to see him again and to attend his session at the conference.

Daniel’s session provided tips on how Google employees hypothesize different people’s MBTI® type preferences by “reading” their body language, conversation, and communication through text, email, and so on. Daniel works with many engineers at Google, and he reminded the audience that he needs to present hard data to help engineers understand the value of the MBTI tool—this includes ROI figures reflecting why the MBTI tool is considered important. A lot of what Google takes into account when it applies the MBTI assessment is how it can help engineers understand how to “flex” when the situation calls for it. The use of the MBTI tool at Google has increased managers’ approval ratings from 77% to 92%.

Daniel shared some interesting Google type data. For example, when it comes to Sensing–Intuition, Google employees report 24% Sensing versus 76% Intuition—close to the exact opposite of the general population. Further, 23% of Google employees have preferences for INTJ, while for the general population it’s only around 2%. They show only about 3% for ISFJs and ESFJs, while the general population shows about 13%. ENTJ is the most common type for Google software managers, and ISFP is the least representative type. Overall, the most common types at Google are INTJ, ENTJ, INTP, ISTJ, and ENFJ, representing about 62% of its workforce, compared to only 21% in the general population.

Want to read more about the Users Conference? Check out my previous blogs in this series: