Provide career direction


Strong Interest Inventory® certification enables you to provide your clients, students or employees with dynamic career direction and insight into options that align with their interests and abilities. For a career counselor, certification provides tools to help students choose a major, explore career options – even select enriching extracurricular activities. For a career coach or human resources professional, certification delivers an additional tool for helping individuals with professional development, engagement, transition, and retention. It can also be a powerful tool for adults transitioning to retirement – a way to explore possibilities related to leisure pursuits or volunteer opportunities.  

Why become Strong certified?


The Strong Certification Program will enable you to:

  • Empower individuals to identify careers, jobs, and activities that closely align with their interests. 
  • Offer different perspectives on career direction, from general areas of interest to specific occupations.
  • Provide robust and reliable data about a person’s interests and work preferences.
  • Help organizations engage and retain employees by uncovering work areas in which their people are more likely to thrive.

Who should attend Strong certification training?

  • Career counselors
  • Academic advisors
  • Career coaches
  • HR managers and consultants
  • Executive coaches

What will you learn?

  • Holland’s theory of personalities and work environments (RIASEC)
  • Unique components of the Strong Interest Inventory assessment (Basic Interest Scales, Occupational Scales, and Personal Style Scales)
  • Techniques for interpreting the Strong assessment’s scales, and applying its insights in education, business, and personal settings
  • Considerations when working with challenging Strong assessment profiles
  • How to deliver feedback to individuals, using the results for career exploration, employee reengagement, personal and professional development, and more
  • Technical aspects of the assessment, including information on reliability and validity
  • Instructions for ethically administering the assessment and using Strong reports and support materials for career exploration and development

Three ways to become Strong certified

If there are 10 or more people at your organization wanting to become Strong certified, we can deliver virtual or in-house certification training for your group.
Join a public program
For individuals and groups of fewer than 10, public Strong certification programs are delivered virtually and in-person throughout the year.
Self-paced learning
Complete an online learning program delivered by our training partner, GS Consultants.

Not based in the U.S.? Find out how to get Strong certified in your region.

Find answers to your Strong certification questions in our FAQs.

Certification Dates

ONLINE | December 2-3, 2021


This program will be delivered virtually.


Register Now

Register by 11/22/2021

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