This Section explains what types of personal data we might collect from you and the classification of this data (Sections 6.1 to 6.3). It includes information on any Special Category Personal Information (that which you might consider particularly sensitive) (Section 6.4) that might be collected.
It also explains the legal bases for the data we collect (Section 6.2).
6.1 Whether you are a Customer, service provider or other business contact, Respondent, Practitioner, or personnel affiliated with the aforementioned, a candidate or employee, we may collect and use your Personal Information in the manner and for the reasons set out in this Privacy Policy. We collect most Personal Information directly from you; however, if we collect Personal Information indirectly, we refer to this practice explicitly in this Privacy Policy.
We collect only such Personal Information as necessary to (i) provide our Products and Services to you, including administration of accounts and Assessments; (ii) inform you about our Products and Services; (iii) continue our scientific research in the field of our expertise, including, producing statistics of the type described in our technical product manuals; and producing data to statistically evaluate the fairness, validity, and reliability of our Assessments to ensure our Assessments remain ethical and neutral and are fair in terms of differing nationalities, races, and cultures, in support of our commitments to diversity, equity, and inclusion; and (iv) improve our Sites, Products or Services, and your experience interacting with us. We describe in Section 6.3 the different ways in which we collect or obtain Personal Information.
6.2 Unless otherwise stated below, the purposes for which we process your Personal Information (commonly referred to as the Legal Basis for our processing) is our Legitimate Interest in: (i) providing the Sites, Products, or Services to you, via our website, by telephone or by email, including responding to enquiries by you prior to us providing Products or Services to you; or (ii) contacting or considering you as a candidate for employment with us. We may process your Personal Information for more than one Legal Basis depending on the specific purpose for which we are using each element of data, including Legitimate Interest, Performance of Contract and in limited circumstances, Consent. Further information can be provided on request. Generally, we do not rely on Consent as a Legal Basis for processing your Personal Information other than in relation to sending marketing communications to certain potential customers and where Special Category Personal Information is collected from Respondents on an optional basis for our scientific research and product development purposes. Where Consent is used as the Legal Basis for processing, you may withdraw Consent at any time. Section 13 (Your Rights) has more information on withdrawing Consent and Section 6 (What Personal Information We Collect and How), Section 7 (How and Why we Use Personal Information), and Section 11 (How we Retain Personal Information) have more information on why and how we collect Personal Information for scientific research and product development purposes.
6.3 We collect or obtain Personal Information as follows, according to the relationship that the person providing the data has with us. While the Company collects data as set out herein, and while we may disclose your Personal Information for the business purposes set out in Section 8 (To Whom we Disclose Personal Information), the Company does not sell your Personal Information to third parties.
6.3.1 If you visit the Sites—If you simply visit the Sites, you are not required to reveal Personal Information but we automatically collect the related Session Data. Session Data is provided to us by your browser, by third-party integrations on our Sites, and through our log files, which record your activities while browsing our Sites, such as when you click on a link. We may record some of this data in one or more cookies or other similar technologies that we send to your browser (see Section 10 (Cookies and Other Technologies). If, however, you ask us for information, engage in “chat” functions on any of our Sites, register with us, sign up to attend any of our events, receive our marketing material or otherwise express an interest in our Products or Services, or report a problem, we collect any Personal Information you submit to us which may involve collection of the following, where provided:
- Identity Data (including full name, username or similar identifier, job title, title, gender)
- Contact Data (including email address, telephone numbers)
- Session Data (as defined in Section 3)
- Marketing and Communications Data (including your preferences in receiving marketing from us and your communication and cookie preferences)
6.3.2 If you register or create an account—If you register for our Products or Services, including subscribing to our emails or newsletters, or create an account with us, or ask us for information, or sign up to attend any of our events or virtual offerings to receive our marketing material or otherwise express an interest in our Products and Services or report a problem on our Sites and technologies made available by us, we may collect any Personal Information submitted to us at that time and require that you provide certain Personal Information during account registration or subscription. In such circumstances, we collect the following information, and may ask you for other optional information that helps us serve you better:
- Identity Data (including full name, username or similar identifier, title, gender, job title, role, seniority)
- Contact Data (including billing address, delivery address, email address, telephone numbers)
- Session Data (as defined in Section 3)
6.3.3 If you are a Customer or other business contact—If you are a Customer or other business contact, or if you are an employee or agent of a Customer or business contact, we may collect your business contact data as follows in the regular course of our interaction with you:
- Identity Data (including full name, username or similar identifier, title, gender, job title, role, seniority)
- Contact Data (including billing address, delivery address, email address, telephone numbers)
- Financial Data (including bank account, payment card details)
- Transaction Data (including details about payments to and from you and/or your organisation and other details of products and services you have purchased from us)
- Session Data (as defined in Section 3)
- Profile Data (including username, password, purchases or orders made by you, your interests, preferences, feedback and survey responses)
- Marketing and Communications Data (including your preferences in receiving marketing from us and your communication and cookie preferences)
We collect such data to enable you to receive our Products and Services, to manage contractual relationships on an ongoing basis, for account administration, to personalize our Products and Services offered to you, to enable you to participate in interactive features of our Products and Services, for technical administration of our Sites, and to provide updates and news about our Products and Services, events and other information that we think may be of interest to you. We also collect data through the use of cookies. You can find more information on cookies and other similar technologies in Section 10 (Cookies and Other Technologies).
We also collect data you share with us on blogs, chat forums, or similar platforms at the time of submission of such data. This may be accessible to others and you should refer to our Acceptable Use Policy.
6.3.4 If you complete an Assessment—If a Respondent completes an Assessment, we may collect the following Personal Information:
Mandatory data:
- Identity Data (including full name, username or similar identifier, title, gender, region)
- Contact Data (including email address)
- Assessment responses (Item Responses as defined below)
- Session Data (as defined in Section 3)
Non-mandatory data:
- where provided within responses to optional demographic questions on our Platforms:
- age
- qualification
- nationality
- ethnic origin
- employment status
- occupational level
- job type
For the mandatory data described above, we collect Respondent Identity Data, Respondent Contact Data, Respondents’ responses to Assessments including multiple choice or other answers to questions in our assessments (“Item Responses”), and Personal Information contained in Reports (together, “Respondent Assessment Data”), and use such Respondent Assessment Data to provide Products and Services as set out in Section 7.1.2.
For the non-mandatory data described above, we ask the demographic questions in order to collect non-mandatory data relating to Respondents (“Demographic Data”). These fields are identified as optional and are presented prior to completion of any Assessment. The presentation of these optional demographic questions may be disabled by the Practitioner prior to inviting Respondents to complete Assessments. In some instances, these optional demographic questions on our Platforms, may involve collection of Special Category Personal Information, such as information regarding your racial or ethnic origin, together with other Demographic Data. You are free not to respond to these optional questions in which case no Demographic Data will be collected for the questions you leave unanswered. For all optional questions, our Legal Basis for processing your Personal Information is your Consent.
We collect Item Responses and Demographic Data and use these together in non-personally identifiable form (together, “Research Data”) for our scientific research and product development purposes as further set out in Section 7.1.4. Please see Section 7 (How and Why We Use Personal Information) for further information on how and why we use Respondent Assessment Data and Research Data and Section 11 (How We Retain Personal Information) for information on how long we retain Respondent Assessment Data and Research Data.
We may also collect data from your associated organization. Where feedback is given and/or you participate in an assessment center, development center, or consultancy engagement run by our Professional Services team, additional data to that set out above may be provided by you to the Practitioner and/or associated organization and/or our Professional Services team, at the time of such feedback, assessment, or engagement. In some instances, data collected within such assessment centers or other consultancy engagements run by our Professional Services team may also involve the collection of Special Category Personal Information. Collection of such Special Category Personal Information is optional and is only provided directly by the data subject to which it relates under Consent. See Section 6.4 for more information on Special Category Personal Information and Section 7 (How and Why We Use Personal Information) and Section 11 (How We Retain Personal Information) for information on how long we retain Personal Information.
6.3.5 If you choose to participate in a survey—If you choose to participate in one of our surveys, including (i) those Respondents on our Platforms who opt-in to be contacted for, and to participate in, future research opportunities including surveys and/or (ii) any customer or advisory board survey or studies we invite you to engage in (together, “Survey Participants”), participation in surveys is optional, and we give you the ability to opt-out of being contacted for surveys at any time. You can manage your preferences on our respective Sites.
(i) If you are a Respondent who chooses to participate in future research opportunities, we may collect Personal Information from you, including:
Mandatory data:
- Identity Data (including full name, username or similar identifier, title, gender, region)
- Contact Data (including email address)
- Assessment responses (Item Responses as defined above)
- Session Data (as defined in Section 3)
Non-mandatory data:
- where provided within responses to optional demographic questions on our Platforms:
- age
- qualification
- nationality
- ethnic origin
- employment status
- occupational level
- job type
any such Respondent Assessment Data and Demographic Data as above collected from you being referred to as “Research Survey Participant Data".
(ii) If you are responding to a customer or advisory board or other survey, we may collect Personal Information from you, including:
- Identity Data (including full name, username or similar identifier, title, gender, region)
- Contact Data (including email address)
- Session Data (as defined in Section 3)
- Other data and information you might choose to submit to us
any such data as above collected from you being referred to as “General Survey Participant Data”.
See Section 7 (How and Why We Use Personal Information) for further information on how we use Research Survey Participant Data and General Survey Participant Data and Section 11 (How We Retain Personal Information) for information on how long we retain such.
6.3.6 If you sign up to receive marketing communications—If you sign up to receive our marketing communications, we may collect the following information:
- Identity Data (including full name, username or similar identifier, title, gender, job title, role, seniority) where provided
- Contact Data (including billing address, delivery address, email address, telephone numbers) where provided
- Session Data (as defined in Section 3)
Our marketing communications contain instructions on how to opt-out of receiving future marketing communications if you no longer wish to receive them.
6.3.7 If you are a service provider—If you are a service provider, or if you are an employee or agent of a service provider, we may collect your business contact data as follows, and other contact information in the regular course of our interaction with you. We collect such information to manage our contractual relationship on an ongoing basis; for service provider administration (including retention of correspondence if you contact us); and to provide updates and news about our business as such may be relevant to you.
- Identity Data (including full name, username or similar identifier, title, gender, job title, role, seniority)
- Contact Data (including billing address, service provider address, email address, telephone numbers)
- Financial Data (including bank account, payment card details)
- Transaction Data (including details about payments to and from you and/or your organisation and other details of products and services we have purchased from you)
We also collect data through the use of cookies and other similar technologies. You can find more information on these in Section 10 (Cookies and Other Technologies).
6.3.8 If you interact with third parties regarding our Products or Services—We may receive Personal Information about you from third parties, such as from Customers, websites where we advertise, business partners, and service providers. Some of this information pertains to a specific individual; other information can only be linked to an access point or a device.
6.3.9 If you apply for employment or are employed by us—If you choose to apply for an open position of employment we have designated as available, we may collect Personal Information as follows in connection with your application:
- Identity Data (including full name, title, gender, job title, role, seniority, qualifications, education)
- Contact Data (including address, email address, telephone numbers)
- Session Data (as defined in Section 3)
- Other data and information where provided by the applicant in applications and communications
We use this information only to consider you as an applicant for the position for which you are applying and to contact you for legitimate purposes relating to that application. Where the application is not made online, the data may only include Identity Data and Contact Data, plus other information an applicant provides. If you are employed by us in the UK or any of our EU offices, a Privacy Statement is provided to staff (employees and consultants) at commencement of employment or provision of services, which sets out the types of Personal Information, collection, uses, transfers to third parties and internationally, and data subject rights. If you are employed by us in the US or elsewhere outside the UK/ EU, an employee privacy policy is provided to staff (employees and consultants) at commencement of employment or provision of services. Applicants for positions in the UK and EU offices may request, from the HR department of The Myers-Briggs Company Limited, a copy of our Privacy Statement, and applicants for positions in the US office may request, from the HR department of The Myers-Briggs Company, a copy of the employee privacy policy. Further information for staff will not be provided in this Privacy Policy; instead, please contact your relevant HR department.
6.3.10 If you use our App—We may collect certain additional Personal Information from you as follows, if you use our mobile App:
- Identity Data (including full name, username or similar identifier, title, gender, region)
- Contact Data (including email address)
- Session Data (as defined in Section 3)
- Other data and information where provided by you
We may also collect Personal Information relating to your third-party contacts, including any additional information you choose to add regarding such contacts, but only if you choose to make use of the App’s feature(s) that require or utilize this information.
6.3.11 If you participate in our virtual training programs—We may use the following data to monitor and limit the registration and attendance of participants in the program, in addition to any data you may provide if you are also a Customer and/or Respondent:
- Contact Data (including email address)
- Session Data (as defined in Section 3)
6.4 Special Category Personal Information— We may collect from Respondents Special Category Personal Information (on ethnicity) where optionally provided, together with other optional Demographic Data, for scientific research and product development purposes, in order to produce statistics of the type described in our technical product manuals, e.g. psychometric norms and validity data for the necessary purpose of statistically evaluating the fairness, validity and reliability of our Assessments. Such statistics assist in ensuring our Assessments remain ethical and neutral, and are fair in terms of differing nationalities, race, and cultures, supporting diversity and equity. For further information on the research data we collect and why, please see Section 7.1.4 and our Explaining Demographics page. Other than for Research Survey Participant Data (see Section 6.3.5), such data is only used in non-personally identifiable form for scientific research and product development purposes (see Section 7 (How and Why We Use Personal Information) for information on how we use Research Survey Participant Data and Section 11 (How We Retain Personal Information) for information on how long we retain Personal Information).
Other than in respect of Respondents and Survey Participants, and The Myers-Briggs Company staff, as each set out herein, we do not collect Special Category Personal Information.
6.5 If you fail to provide Personal Information—Where we need to collect Personal Information by law or under the terms of a contractual arrangement for provision of Products or Services, and you fail to provide that Personal Information when requested as being mandatory, we may not be able to fulfil the terms of the contract or relationship that we have with you or your sponsoring organization.