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SUNNYVALE, Calif., Mar. 31, 2020 — MBTI® practitioners can now give participants instant access to accurate MBTI type information anytime, anywhere with the new Myers-Briggs® App. The Myers-Briggs Company announced today that the new app will be available for practitioners to download through the Apple store and Google Play. Organizations and MBTI certified practitioners can use the app to help people:

• Put type insights into practice to improve performance and communication 
• Build type knowledge using summaries of all 16 MBTI types
• Appreciate strengths, work style, stress triggers and blind spots for each MBTI type
• Directly compare one type with another – and improve interactions on the spot

“According to a Deloitte study*, nearly 95 percent of people with smartphones are using their phones daily and picking up their phones 52 times a day on average,” says Jeff Hayes, president and CEO of The Myers-Briggs Company. “Personality insights need to be accessible to be put into action, so we put the most valuable MBTI data right where people can see it – on their smartphones.”

With the Myers-Briggs App, accessibility promotes greater use of MBTI type, making it easier for organizations to reinforce the benefits of MBTI-based professional development training.   

Compare MBTI preferences for better communication

Select any two MBTI personality types from the type table in the app – or from your contacts list – and compare them. You’ll understand the strengths, blind spots, likes and work preferences of the two types. Use the app’s on-the-spot guidance ahead of any person-to-person interaction to build positive relationships. 

“Imagine going into a meeting with your boss through a virtual platform without the benefit of eye contact. Opening the app is a great way to remind yourself how the other person communicates, makes decisions, and what they might value most from your conversation,” says Sherrie Haynie, director of US Professional Services at The Myers-Briggs Company. “I guarantee that interaction will go more smoothly with MBTI personality insight.”

Visit this page to learn more about the new Myers-Briggs® App. 
*Deloitte 2019 Global Mobile Consumer Survey 

About The Myers-Briggs Company

In our fast-changing world, your edge lies in harnessing 100 percent of your talent – at work, at home, in education, and everywhere in between. Your success and fulfillment aren’t just about what you know, they hinge on your relationships and interactions with others. The Myers-Briggs Company helps organizations around the world improve teams, develop inspirational leaders, and solve the most perplexing people challenges. We empower individuals to be the best versions of themselves by enriching their understanding of themselves and others.

As a Certified B Corporation, The Myers-Briggs Company is a force for good. Our powerfully practical solutions are grounded in a deep understanding of how significant social and technological trends affect people and organizations. And with an 80-year background of assessment and psychological expertise, a global network of offices, partners and certified independent consultants in 115 countries, products in 29 languages, and experience working with 88 of the Fortune 100 companies, we’re ready to help you succeed.

+1 800.624.1765 : themyersbriggs.com : The Myers-Briggs Company

Contact:
Michael Burke
MSR Communications
michael@msrcommunications.com
415-989-9000

Melissa Summer
The Myers-Briggs Company
msummer@themyersbriggs.com
650-691-9105