The popular Strong Interest Inventory® helps people uncover their true interests and aligns them with careers likely to bring greater satisfaction.
Backed by research
Built on decades of research and grounded in the well-established RIASEC model, the Strong Interest Inventory® is regularly updated to ensure its validity, reliability, and relevance in the ever-evolving world of work.
Actionable, data-driven insights
Connects individual interests to specific occupations and educational pathways using data from real people who work in those roles and report high satisfaction.
Trusted by professionals
Used by thousands of career counselors and educators in colleges, universities, and other educational institutions, as well as independent career coaches around the world.
Complements other tools
Effective on its own or pairs well with other tools like O*NET—the U.S. Department of Labor's comprehensive occupational database—or the MBTI® assessment to provide a richer, more holistic view of the individual and their potential career fit.
Practitioner Certification
Curated Resources and Continuing Education
Deepened Connections with Like-Minded Practitioners in Our Community
Ready for Strong Certification?
STRONG + MBTI
For a more holistic approach to career exploration that considers both personal interests and personality type.
STRONG + FIRO
Offers a fuller view of career fit by exploring whether occupations matching one’s personal interests also align with their interpersonal needs.
STRONG + CPI
For insights into the interplay between a person's natural disposition and interests—and how that dynamic can shape their experience in different educational environments and occupations.