People Matters Blog

Interview: The Beginnings of the SuperStrong Assessment

07 June 2017

Interviewed by Karen Gonzalez, Product Marketing Manager at CPP. While CPP, Inc. has been around for over sixty years and is best known for the Myers-Briggs® and Strong Interest Inventory® assessments, our small but mighty division, CPP Innovation Labs, was created to listen to our customer’s and the market’s current needs to quickly develop products and services to address those. Challenging the status quo is what we’re all about at CPP Innovation Labs. Craig Johnson, Director of Data Science...

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MBTI® Users Conference—Creating a Culture of Clarity / It’s Not Meant to Be Predictive

13 December 2016

And finally, Patrick Kerwin shared the criticism that the MBTI® tool is not predictive of behavior. Guess, what? It’s not meant to predict behavior. Instead, the MBTI tool is about giving us some understanding around how we take in information (Perceiving processes of S-N) and make decisions (Judging processes of T-F). Isabel Briggs Myers called this “clearer perceptions” and “sounder judgments.” If you try to apply the MBTI tool beyond that, you are overstepping its purpose. So, yes…we agree...

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Celebrating a 60th Wedding Anniversary—Father’s Day Too!

28 July 2016

The temperature on this side of the island is much cooler, so Kevin sets about getting a fire started downstairs. I go online to look for restaurants having been assured by the owner in previous emails that it will be easy to get a reservation on a Sunday night. What we both forgot is that this Sunday is Father’s Day. Being the small town that it is, there aren’t many restaurants, and most of them are booked. What to do? Time to use my Perceiving preference (superpowers?) and come up with a new,...

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USC Marshall School of Business Finds Students 75% More Engaged with Strong Interest Inventory

02 June 2016

With an emphasis on entrepreneurship and innovation, collaborative research and social responsibility, the USC Marshall School of Business is ideally positioned to address the challenges of a rapidly changing business environment. Their guiding philosophy – success demands an understanding of the inner workings of the global marketplace –has established USC Marshall as a leader among the nation’s premier business schools. USC Marshall provides powerful global experiences across...

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Career Ready, Career Strong

18 March 2016

As a career counselor and academic advisor, you want your students to have the best tools to prepare for the future—preferably before the last minute. That's why, as your expert personal guide, we've created a "Career Ready, Career Strong" toolkit based on the Strong Interest Inventory® assessment to help you promote your career services and get your students on the right track sooner. This toolkit includes: •A fun, interactive social media video to help you establish your brand and engage wi...

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Looking at the Strong Scales as Puzzle Pieces

04 February 2016

Written by Cheryl Hollatz-Wisely, MEd, Lead Trainer,   GS Consultants           It is nice when our students and clients take the Strong Interest Inventory and their GOT, BIS and OS results align.  The interpretation is straightforward when there are thematic patterns across all the scales and the Basic Interests are reflected in the top 10-20 Occupational Scales.  It is like a jigsaw puzzle where all of the pieces fit and deliver that satisfying “snap” that comes ...

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Gender and the Strong Interest Inventory®: Two of the Most Common Questions

19 January 2016

Written by Cheryl Hollatz-Wisely, MEd, Lead Trainer, GS Consultants Gender and the Strong Interest Inventory®: Two of the Most Common Questions QUESTION #1:  “Why does the Strong still use gendered reports??!!??” I get this question all the time, and I can absolutely see why people might ask.  Back in the 70s when I first took the Strong Interest Inventory, I remember being a bit offended that my gender seemed to matter.  As a Title IX girl, I felt like someone was trying to put me into a box...

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