Personality Matters Blog

Posted 29 September 2016 by
Global Marketing

Know Your Myers-Briggs Type? Here's How It Could Affect Your Money Decisions

This article was written by Moira Lawler and originally published on Forbes.com. To read the article on the original website, click here. There are few of us who can resist a good personality test, whether it’s a silly one that pinpoints your spirit animal or a serious one that helps you find your true calling. That’s because getting more insight into ourselves is, at the very least, fun, and at best, seriously eye-opening. Perhaps the most well-known of the eye-opening variety is...

Posted 24 June 2016 by
Global Marketing

American Red Cross Uses CPI 260 Tool to Identify Leadership Potential

Every two seconds someone in the U.S. needs blood, which means approximately 36,000 units of red blood cells are needed every day in the U.S. People need blood for a variety of reasons, from chemotherapy treatment to natural disasters, and many often need more than a few pints. A single car accident victim can require as many of 100 pints of blood. In addition, blood can’t be manufactured – it can only come from generous donors. And since 1940, under the leadership of Dr. Charles Dre...

Posted 21 April 2016 by
Global Marketing

How to Decide on Management Styles for Your Company

This article was written by Chuck Cohn. It was originally published in Forbes Magazine on April 6, 2016. To read the article on the original site, click here.  A leader’s management style is sometimes thought of as inherent, but in truth, it is partially dictated by circumstance. There is no one approach that works for all people and all tasks in all situations. The most successful managers are flexible and use a wide range of styles appropriately. But what does “appropriately&...

Posted 21 April 2016 by
Global Marketing

Farming, Leadership Development and the TKI Tool

“Farming is a profession of hope.” ― Brian Brett [Author] In 1919, a small group of farmers from 30 states gathered in Chicago. Their goal – speaking for themselves and representing the needs and issues of fellow farmers through their own national organization. Not long after that initial meeting, the American Farm Bureau Federation became the voice of agriculture at the national level. “The purpose of Farm Bureau is to make the business of farming more profitable, ...

Posted 14 April 2016 by
Global Marketing

3 Simple, Brilliant Ways Introverts Can Conquer Public Speaking

This article was written by Damon Brown and published in Inc. Magazine. To read the article in its original format, click here.  I am an introvert, but I am also a TED Speaker. I prefer solitude, but I love connecting with other people. It's less a contradiction and more the complex nature of introverted leaders. I can count Zuckerberg, Dorsey, and Ev as contemporaries, so it's good company. That said, leadership often requires commanding an audience, whether it be at a sold out conference...

Posted 28 January 2016 by
Global Marketing

JDSU Uses Personality Typology during Management Empowerment Camps

By Michael Segovia, Lead MBTI Certification Trainer. This case study originally appears in Industrial and Commercial Training Magazine here.  Abstract Purpose – The purpose of this paper is to gauge the success of optical product maker JDSU’s effort to engage Human Resources as a strategic partner in building an international company culture using training in the Myers-Briggs Type Indicator to bring diverse teams together with a common management language for...

Archive