People Matters Blog

How Association Leaders Can Use Assertiveness Gracefully

17 Aug 2018

By Sherrie Haynie This article originally appeared on the Center for Association Leadership website. Assertiveness is both valued and lamented in contemporary business culture. Whether assertiveness is a vice or virtue, it can be used as a highly calculated tool for specific situations. For association executives, assertiveness can play a two-faced role. As an organizational attitude, it can be alienating to members, but the skill can also be invaluable for advocating on behalf of membe...

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