Myers-Briggs Company CEO Brings Assessment Market Expertise to U.S.’s Top Training Professional Association

Sunnyvale, Calif., June 21, 2017—CPP, Inc., the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, announced that company president & CEO Jeff Hayes will serve on the board of The Association of Learning Providers (ISA), the only industry specific association devoted exclusively to the issues and needs of business leaders in the training and performance industry.

Hayes will serve on the ISA board for the next three years, helping to guide the future direction of the association. “The ISA provides a wonderful network of training industry professionals that are always willing to leverage their tremendous expertise and resources to help fellow members,” said Hayes. “I consider it a true honor and privilege to join the board and look forward to working with my associates to make ISA an even more effective association.”

Sparking innovation in training by harnessing diverse perspectives

Founded in 1978, ISA’s members bring a rich variety of research, experience and expertise, and share a passion for new ideas and better solutions. This serves the organization’s aim of fostering connection and community through a trusted network with a vast wealth of knowledge, and igniting innovate thinking by harnessing diverse perspectives. Its board includes members from such organizations as Systemation, Amplify Growth, ExperiencePoint, Integrity Solutions, Crisis Prevention Institute, West End Consulting, Powerspeaking, Inc., Center Creative Leadership. 

Hayes, who joined CPP—The Myers-Briggs® Company in 1987, has led the company through expansion into Europe, Asia, Latin America and the Middle East, as well as the launch of its Professional Consulting Services practice and Technology Division, among numerous other initiatives. Hayes discussed the events leading up to his current service on the board: “When I was invited to join ISA several years ago I was particularly interested in being part of an association dedicated to helping companies in our space succeed,” said Hayes. “ISA has not only a clear vision, but also a track record of empowering executives in the training, learning and performance consulting industry grow their business.” 

Hayes has been an ISA member for six years, serving for the past three on the Awards Committee (including as Chair in 2015 and as Co-Chair in 2016).