SUNNYVALE, Calif., July 22, 2016—CPP, Inc. (CPP.com), the Myers-Briggs® company, has refreshed its MBTI® product line to offer a new angle on type insights and better means for MBTI practitioners to help others. Available at www.cpp.com/mbtirefresh, CPP has refreshed the MBTI product portfolio to be more engaging and effective than ever, and is offering new product enhancements, exclusive practitioner tips, and interactive resources to inspire practitioners to approach their work from new perspectives.
Refreshed reports and other products feature a contemporary visual design and layout that makes them more accessible, engaging, and relevant, as well as updated language describing MBTI type theory for increased comprehension and usability. “CPP is committed to continually improving its products and services,” said Jennifer Overbo, Director of MBTI Product Strategy. “We’ve listened to the practitioners, and based on their feedback made a host of enhancements that will make it easier to understand MBTI type concepts and extend learning after training.”
A dynamic digital experience to enhance MBTI comprehension and learning retention
The refreshed Introduction to Myers-Briggs® Type booklets, available in print and PDF formats, each offer complimentary access to a mobile-friendly companion website designed to enhance exploration of the MBTI tool. By presenting MBTI type concepts in a dynamic digital format, the companion sites can be used in conjunction with the booklets and are designed for increased engagement and comprehension of more complex concepts, such as type dynamics. Additionally, the sites contain exclusive content, and are optimized for all mobile devices to encourage learning on the go. A website access code is included with each purchase of Introduction to Myers-Briggs® Type. The MBTI product line refresh also includes:
- Easy-to-Use MBTI Training Tools - Designed to align with the refreshed MBTI Step I™ and MBTI Step II™ reports, CPP is offering ready-to-deploy facilitation kits for high-quality training including Understanding and Working with Personality Type, and Introduction to Myers-Briggs® Type Preferences, as well as the brand new Introducing MBTI® Step II™ Results animated video.
- MBTI® Step I™ Products and Resources - CPP has refreshed the MBTI product portfolio to be more engaging and effective than ever and is offering a library of resources on topics ranging from stress and professional development to type dynamics, function pairs and the Preference Clarity Index.
- MBTI® Step II™ Products and Resources - Revamped MBTI® Step II™ products, including the Profile, Interpretive Report and User’s Guide offer deeper analysis of MBTI type, and give reports and other key resources a new and improved experience. CPP is also offering a wide range of resources to provide the best possible training experience, including eBooks, tip sheets and videos on topics ranging from improving leadership performance to MBTI Step II™ facets.
- MBTI Merchandise - Giveaways help keep the MBTI learning top of mind, including an MBTI “Be Better” Banner Pen, and an MBTI Personality Post-It® Cube.
Find out how you can refresh your MBTI training at www.cpp.com/mbtirefresh.