Findings of a Global Research Study to be Announced at Upcoming MBTI Conference in San Francisco

SUNNYVALE, Calif., September 17, 2015—CPP, Inc. (, the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, today announced initial findings from a global research study on the connection between psychological type and interpersonal influence. The study illustrates that personality type may play a much larger role in influence than many would suspect, and has broad implications for both the workplace, and people’s personal lives. The study revealed that, in fact, influencing will fail 90% of the time when strategies are used that do not compliment the influencee’s individual preferences.

Study co-author Damian Killen discusses the study’s implications: “What many people fail to realize is that preferences around the methods of influencing and beliefs about influencing vary quite widely. What may seem an effective and natural tactic to one person may come across as abrasive and ineffective to another. We’ve found that many of these differences are specific to personality type, and education in these type-specific differences will help people navigate influence better at work, at home, and in all social situations.”

Over 18 months, the research team assembled a combination of quantitative and qualitative data from over 3,500 people examining the connection between psychological type as articulated by the theory behind the Myers-Briggs assessment, and how individuals prefer to influence and be influenced by others.


 The findings of the study ranged from insights into self-concepts about effectiveness at influencing to a complete typology of influence strategies. The researchers found:

2015 Users Conference

The study’s findings will be released in full at the 2015 MBTI Users Conference, which will be held in San Francisco from September 28-30. The conference will include sessions with study authors that will offer attendees an opportunity to develop practical applications of the study’s findings.