Location Highlights New Arabic Translation, Importance of MBTI® Tool in Centers of Diversity and International Business

MOUNTAIN VIEW, Calif., September 8, 2014—CPP, Inc. (CPP.com), the Myers-Briggs® company—an industry leader in leadership development, talent management, and research tools including the Myers-Briggs Type Indicator® (MBTI®) assessment—in partnership with Innovative HR Solutions (IHS), today announced that the second annual MBTI® Users Conference will be held at the Conrad Hotel in Dubai, UAE, on October 16, 2014. The conference’s theme is “Developing Talent for a Stronger Future” and will focus on use of the Myers-Briggs personality assessment in the Middle East, as well as across the globe. Sessions will cover Middle East–specific talent management topics and feature a delegation of internationally recognized experts and professionals with extensive experience using the MBTI assessment in the Middle East. Registration is open at www.mbticonference.com.

While the instrument initially gained influence in English-speaking countries, in recent years CPP has successfully expanded the MBTI market in India and China. With a larger presence in the Middle East, it is now seeing growing interest in the Arabic-speaking world.

“The Middle East is proving to be a vital area for the Myers-Briggs assessment,” says CPP Vice President, International, Andrew Bell, “and with new Arabic translations of key MBTI products, we have an important opportunity to discuss using MBTI insights in new cultural and business contexts.”

The Myers-Briggs assessment has helped millions of people worldwide gain insights about themselves and how they interact with others—and improve how they communicate, learn, and work. It provides a powerful framework for building better relationships, driving positive change, harnessing innovation, and achieving excellence.

“The insights offered by the Myers-Briggs assessment have important implications for cross-cultural understanding, as well as interpersonal interaction and communication,” says Nanette Fairley, CEO of IHS. “The self-awareness gained through the MBTI tool, and the awareness that people can have different preferences which are equally valid, helps us be more tolerant and flexible with each other. In situations where cultural factors are potentially compounding communication and work style challenges, such as in a culturally diverse international business hub like Dubai, cultivating that perspective is essential for the success of global businesses.”

Attendees of the conference will have access to 13 sessions and 14 hours of content covering an array of Myers-Briggs topics, including:

The keynote address will be delivered by Linda Kirby, PhD, an expert in MBTI assessment use in multicultural contexts, and Nancy Barger, MA, who has 25 years’ experience in Myers-Briggs application with international organizations. The conference will also feature speakers from Europe, Asia, the Americas, Australia, Africa, and the Middle East, including leaders from CPP, Inc., and CPP Asia Pacific, including CEO Jeff Hayes and Vice President, International, Andrew Bell; consultants from CPP’s Middle East partner IHS, including CEO Nanette Fairley; and customers and talent management experts such as Tara Cherniawski of Dubai hotel chain Jumeirah and Ahmed Al Afaliq, an MBTI® Certified Trainer and Master of Ceremony for Dale Carnegie Saudi Arabia.

“I cannot imagine a more compelling place to discuss the MBTI assessment than in Dubai, where business development is growing and innovating at a pace that rivals many of the world’s most competitive economies today,” said CPP CEO Jeff Hayes. “Dubai is a new frontier in the ‘people development’ industry, and the way MBTI insights are being applied by IHS, combined with the very evident excitement for the instrument in the Middle East, will make a great catalyst for rich conversation.”

About CPP – The people development people

At CPP, our only job is to help you be a better people development professional and, in turn, help every employee flourish. While we’re best known for our products like the Myers-Briggs assessment, CPP is also a group of people who can offer you the information, guidance, and support you need. We offer solutions to help you improve organizational performance and address whatever challenges you face – from team building, leadership and coaching, and conflict management to career development, selection, and retention. Perhaps that’s why millions of individuals in more than 170 countries use our products each year. They include people at Fortune 500 companies and businesses of all sizes, as well as educators, government agencies, and training and development consultants. CPP's world-renowned brands include the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO®, CPI 260®, and California Psychological Inventory (CPI) instruments.

Let’s make a difference together. Talk to us today to see how. 
+1 650 969 8901 | 1 800 624 1765 | www.cpp.com | The Myers-Briggs®experts.
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About Innovative HR Solutions

Innovative HR Solutions (IHS) is an awarding-winning, human capital consulting practice based in the Middle East. We work with companies in two connected yet distinct ways to help improve business performance. We guide some of the world’s best employers to select, assess and develop talent and teams through assessment and development centres, coaching and training and we help enable organisational development by designing and implementing HR strategies and frameworks. Our world class suite of selection and development tools are delivered by the largest team of organisational psychologists in the Middle East and underpin our approach to organisational development. For more information, visit www.ihsdubai.com.

Michael Burke 
MSR Communications
+1 415-989-9000

Leah Walling
CPP, Inc.
+1 650-969-8901


Myers-Briggs Type Indicator, Myers-Briggs, and MBTI are trademarks or registered trademarks of the of the Myers & Briggs Foundation, Inc. Strong Interest Inventory, FIRO, and CPI 260 are registered trademarks and California Psychological Inventory and CPI are trademarks of CPP, Inc.

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