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SUNNYVALE, Calif., March 9, 2016—CPP, Inc. (CPP.com), the exclusive publisher of the Myers-Briggs Type Indicator® (MBTI®) assessment, today announced a webinar that will unveil the details of new research showing that MBTI personality type is intricately connected with the successes and failures of interpersonal influencing. The webinar—which will take place on Tuesday, March 15 at 10AM PST—will discuss findings from a soon-to-be-released white paper from study authors Damian Killen, founder of the Irish training and development consultancy Thrive, and Rich Thompson, CPP Divisional Director of Research. Sign up for the webinar at people.cpp.com/2016-mbti-impactful-influencing-webinar.html.

The research combines insights from the MBTI assessment with massive data samples from 3,500 global participants. “The MBTI tool is unique in that it is not only well-documented for accuracy, but it is also extremely popular, being used in thousands of organizations worldwide for the past several decades. We’re only beginning to scratch the surface of the learnings to be had from its insights,” said Thompson. “CPP and Thrive collaborated on this research project as part of our ongoing effort to shed light on how MBTI personality type affects the most important elements of business communication

While the authors presented portions of the project’s findings last year at CPP’s MBTI® Users Conference in San Francisco, this will be the general public’s first chance to examine the results in their entirety. In addition to getting a first look at the white paper “Myers-Briggs® Type and Influencing: Effects and Impacts”, attendees will have the opportunity to ask questions to the study’s authors. Here’s a small sampling of the information that will be presented:

The Four Patterns of Influence

The study found that each of the 16 Myers-Briggs personality types have a significant and unique pattern of preferences for influencing and being influenced, based on four categories of influencing behavior. The study authors gave each of these four patterns nicknames:

The Four Patterns of Influence 

Some factors evaluated for their usefulness in influencing situations include: point of view, trust, understanding, rapport, and willingness to compromise. According to Damian Killen, the efficacy of using each of these factors to influence an individual is strongly associated with certain MBTI personality types.

“We found that these factors of influence such as trust and understanding that we generally assume to be universally helpful are in fact not universal at all” said Killen. “For example, for the ‘Here’s the way forward’ types, trust is not a key factor when influencing them. However, for the “Let’s do the right thing” types, trust is an absolutely essential factor to influencing them.”

To learn more or attend the webinar, visit people.cpp.com/2016-mbti-impactful-influencing-webinar.html.

QUESTIONS:

Please contact Leah Walling or Melissa Junge with any questions about the release and contact Eugenia Wright with any questions regarding the webinar.