Potentia to Expand Use of CPP Products in Growing Thailand Market

MOUNTAIN VIEW, CA, April 11, 2012—CPP, Inc. (www.CPP.com), an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator® (MBTI®) assessment, today announced that its wholly-owned Australian subsidiary, CPP Asia Pacific (CPPAP) appointed Potentia (Thailand) Co., Ltd. (Potentia Consulting Group) as CPPAP’s representative. Potentia, which has a distinguished success record of using the Myers-Briggs® assessment to help significant organizations in the Thai market, will act as the company’s official distributor in Thailand.

As CPPAP’s representative, Potentia will leverage its wealth of expertise in training, leadership coaching, and assessments for recruitment and development to combine CPP products into training applications for conflict management, communication, team-building and decision-making.

“The appointment of Potentia as CPPAP’s representative is key to supporting our venture into Thailand,” said Jeff Hayes, president and CEO, CPP, Inc. “The appointment demonstrates that, as the world becomes increasingly interconnected, the relevance of the insights offered by CPP’s products continues to grow.”
Potentia, which focuses on achieving specific business outcomes by facilitating productive interpersonal relationships, provides expertise in healthcare, cosmetics, FMCG (Fast Moving Consumer Groups), heavy manufacturing, oil and gas, public sector, and universities and colleges. The agreement also expands the customer base for CPP products.

“There is strong demand in the Thai market for the benefits of CPP’s products,” said Leigh Scott-Kemmis, Chairman, Potentia. “It is currently experiencing rapid growth, accompanied by growing interest in understanding how interpersonal relationships impact productivity.”

Per the appointment, Potentia will work with CPP and CPPAP to offer the first translation of the Myers-Briggs assessment into Thai in 2012. Potentia will also offer MBTI Step I™ and Step II™ certification training, beginning with its inaugural program held in Bangkok on March 26-29, 2012 and conducted by Dr. Martin Boult, BBSc (Hons), D.Psych, MAPS, Divisional Director of Professional Services and International Training for CPPAP.